Your Fiduciary Financial Advisor in Berkeley, CA

Our fiduciary financial advisors in Berkeley, CA, bring clarity to your financial life through honest conversations, smart strategy, and long-term partnership. We help individuals, families, and entrepreneurs across Berkeley and the San Francisco Bay Area plan wisely, invest intentionally, and protect what matters most. Whether you’re building wealth or preparing your legacy, HFG Trust is here to help you make confident decisions every step of the way.

Talk with an Advisor Today

How We Support Berkeley and the Bay Area

We put Berkeley’s values into action every day. We lead with transparency, think long-term, and deliver guidance that supports independence, not dependence. Our advisors build plans that reflect your goals, not market hype or industry trends. We help clients make confident financial decisions, whether they’re launching a business, funding a child’s education, or preparing for retirement. And we stay involved—adjusting, refining, and guiding as life changes.

Visit Our Financial Advisors in Berkeley, CA

Get Directions

Rooted in Northern California. Ready to Guide.

HFG Trust brings together East Bay sensibility and decades of wealth management experience. Since expanding into Northern California, we’ve served clients who value straight answers, flexible thinking, and a team guided by integrity. We don’t sell products or work on commission. We offer clear, values-led advice, build lasting relationships, and stay focused on what matters for the long run.

Meet the HFG Berkeley Team

Trusted and Highly Rated

Confident fiduciary advisor offering expert wealth management services in a client-first environment

Our Planning Philosophy

We take a partnership approach to planning. Here’s how we work with you:

  • Understand first. We get to know your goals, challenges, and what keeps you up at night.
  • Build smart. We create a custom plan that ties together investing, taxes, and future planning.
  • Adapt together. As your life shifts, we update your plan to stay aligned and on track.
Explore Our Process

Insights That Move You Forward

Explore timely articles, market commentary, and practical guidance from the HFG Trust team. From retirement strategies to business transitions and estate planning, our expert resources are designed to simplify financial decisions and empower long-term confidence.

View All Articles
April 21, 2026 in Financial Planning, Paul Hansen, Trust & Estate Planning

Why Everyone Should Have a Power of Attorney

A power of attorney is one of those legal documents people tend to ignore until they suddenly need it. My hope is that after reading this, you’ll feel encouraged to…
Read More
April 20, 2026 in Market Summaries, Megan Nichols, William Wang

Quarterly Market Review – Q1 2026

The Case for Diversification: Protecting Wealth in an Uncertain World By: William Wang, CFP®, CEO & Financial Advisor Megan Nichols, CFP®, Financial Advisor Download full content to learn moreDownload Executive…
Read More
March 11, 2026 in Brent Schafer, Financial Planning, Portfolio Management

March 18 | Join Us for our Lunch and Learn!

Thinking about the future can be worrisome. Whether you’re age 20 and just entering the workforce or well-established at age 60, retirement will likely be a radical change of pace.…
Read More

Frequently Asked Questions

View All FAQs

How do I know you’re acting in my best interest?

We’re fiduciaries—legally and ethically committed to putting your goals first. Our advisors don’t earn commissions, and we don’t sell products. We offer conflict-free advice backed by experience and transparency.

I’m self-employed. Can you help me plan for retirement?

Absolutely. We work with small business owners, freelancers, and independent professionals to create personalized retirement strategies, including 401(k)s, SEP IRAs, and other tax-advantaged plans.

What’s different about financial planning in the Bay Area?

The Bay Area presents unique financial challenges—high cost of living, real estate complexity, and equity compensation. We specialize in helping clients navigate RSUs, capital gains, multigenerational support, and strategic giving.

Do you offer in-person meetings in Berkeley?

Yes. We meet with clients in our Berkeley office by appointment, and we’re always available for virtual meetings if that’s more convenient for your schedule or location.

HFG Trust tree emblem representing holistic wealth management, fiduciary financial guidance, and multi-generational legacy planning.
Smiling woman using tablet to access HFG Trust’s fiduciary financial tools for confident decision-making and wealth planning.

Let’s Plan for the Life You Actually Want

There’s no one-size-fits-all solution to building wealth or preparing for the future. That’s why we build around you. When you’re ready, we’re right here in Berkeley, CA—ready to listen, and ready to help.

Schedule Time with a Fiduciary You Can Trust

Talk with an Advisor Today